Roblox Corp. intends to go public through a direct listing instead of an initial public offering as it earlier planned.
The online gaming company announced the switch on last Wednesday, confirming an earlier Bloomberg report. Roblox also said that it raised $520 million through a series H private placement that valued it at $29.5 billion, according to a separate statement. The round was led by Altimeter Capital and Dragoneer Investment Group.
While preparing for the direct offering, San Mateo, Calif.-based Roblox announced last week that it had raised $520 million through a funding round that put the company's total value at about $29.5 billion.
Roblox states in its latest SEC filing that on an average day, 36 million people use the platform and that 7 million people are "active developers" building games.
This valuation may seem absurd to some. Is a children's video game (OK, "platform") worth nearly as much as Ford? Whether Roblox can justify its valuation in the long run, here's who stands to gain from a stellar IPO, based on shareholder disclosures from the S-1 filing on Nov. 19, 2020:
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Altos Ventures owned 21% of shares.
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Meritech Capital owned 10% of shares.
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Roblox founder, president and CEO David Baszucki owned 12% of outstanding shares.
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Index Ventures owned 9.9% of shares.
Because it’s not doing an IPO, Roblox no longer requires underwriters. The company said Goldman Sachs and Morgan Stanley will stay on as financial advisers, but JPMorgan, Bank of America and RBC Capital Markets were removed from the filing.
Roblox hosts millions of games that are built by its users, who then get a share of any related revenue. It says that two-thirds of all U.S. children 9 to 12 years old use the platform.
The company had 31 million daily active users during the first nine months of the year, up 82% from the same period in 2019, according to its earlier filings with the SEC. The amount of time those users spent engaged on the platform more than doubled from last year to 22 billion hours, the company said.
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